Social video campaign
Culture is better than…
SOCIAL CAMPAIGN | 2021
“Kultūra geriau nei” (“Culture is better than”) is a social project created on the initiative of Lithuanian theatre makers for a broad Lithuanian audience. It urges people to look for cultural experiences, personal experiences and social life not on the internet or social media, but in physical cultural spaces and institutions.
The campaign responded to the consequences of the pandemic: audiences had shrunk, people were afraid to attend events, and more and more of them followed culture only on social media. For the creators, this was a question of culture’s survival, even after vaccines became available.
Three short video clips, each made for a specific platform and its audience, were published on KOSMOS THEATRE’s Instagram, Facebook and YouTube accounts.
3 VIDEOS | 3 PLATFORMS
Three platforms
An invitation to real galleries. Featuring the artist brothers Algirdas and Remigijus Gataveckas.
An invitation to real libraries. Featuring the playwright Marius Ivaškevičius.
YouTube
An invitation to return to the theatre and see favourite actors live. Featuring the actor Dainius Kazlauskas.
Creative team
Producer
Darius Vizbaras
Executive producer · colour grading
Mantas Norkus
Director and screenwriter
Žilvinas Vingelis
Director of photography
Džiugas Šėma
Camera assistant
Lukas Šalna
Gaffer
Darius Juknevičius
Production designer · editing
Dovilė Gecaitė
Production designer’s assistants
Deimantė Krutulytė, Greta Rokaitė, Artūras Černiauskas, Dovydas Černiauskas, Naglis Kontrimas, Andrius Grabauskas
Make-up artist
Reda Miliukaitė
Composer and sound designer
Andrius Šiurys
Cast
Marius Ivaškevičius, Algirdas Gataveckas, Remigijus Gataveckas, Dainius Kazlauskas, Marijus Mažūnas, Motiejus Ivanauskas, Dovilė Kundrotaitė
Video
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The project is funded by the European Social Fund and the Lithuanian state budget.